Zonda's annual Future Place conference, held recently in Dallas, provided a dynamic platform for developers and builders to connect and explore the evolving landscape of master-planned communities (MPCs). Alongside networking opportunities, attendees delved into the latest trends in the housing market, innovative project concepts, forward-thinking design, and celebrated standout projects and leaders through prestigious awards.
The conference left participants with fresh insights and a wealth of knowledge. Here are nine key takeaways from the event, per Zonda and Builder Online.
Optimism for 2025:
Zonda's chief economist, Ali Wolf, opened the event with an analysis of the housing market, acknowledging that buyers are wary due to concerns about affordability and upcoming elections. However, Wolf highlighted the industry's growing optimism, driven by factors such as improved lot supply, anticipated changes in mortgage rates, and pent-up buyer demand.
Florida and Texas Lead in Master Plans:
According to principal Mollie Carmichael, Florida and Texas continue to dominate the MPC market, thanks to robust sales and housing starts.
Retirees Flock to Their Favorite Vacation Spots:
Carmichael also highlighted a growing trend among retirees: many are seeking homes in the states where they have vacationed the most.
Learning from Blue Zones:
In his keynote address, Dan Buettner Jr., executive vice president and chief development officer at Blue Zones, discussed how communities can draw inspiration from regions where people live longer and healthier lives. His advice for future MPCs? Encourage natural movement, promote a positive outlook, foster healthy eating habits, and create opportunities for social connection.
Premiums for Rentals Near Top MPCs:
Kimberly Byrum, managing principal for multifamily at Zonda, shared insights on the premium prices that rentals near top MPCs can command. According to Byrum, rental properties close to leading MPCs see price increases ranging from 9% to 20%, with communities featuring lagoons fetching a premium of 12%.
Walkable Coffee Shops: The Must-Have Amenity:
One recurring theme throughout the event was the growing demand for walkable coffee shops. Panelists on the “Collaborative Excellence” session pointed out that this isn't just about the coffee—it’s about creating a social hub where residents can gather, especially as more people work remotely in the post-COVID era.
Retail Placemaking:
Alison Williams, CEO of Of Place, emphasized the importance of thoughtful retail placemaking during her session on, “Commercial Currents: Exploring the Evolution of the Town Center and What’s Next for Retail and Office". Williams outlined five principles for success: having a clear vision, phasing retail releases, incorporating green spaces, setting a strong foundation, and encouraging tenant creativity. And yes, pickleball courts were mentioned too.
Future Innovations: 3D Printing and Nature-Inspired Amenities:
In the conference’s “Future Gazers” session, attendees explored forward-looking concepts like ICON’s 3D-printed neighborhoods and the rise of nature-centric amenities. Both presentations encouraged developers to embrace innovation, whether through advanced technology like 3D printing or by investing in nature-based community features like farming.
Rethinking HOAs:
The “HOA Evolution” panel tackled the sometimes contentious topic of homeowner associations. Paul Johnson, former executive vice president of Rancho Mission Viejo, proposed a shift in thinking: HOAs should be rebranded as community associations, focusing on creating opportunities for residents rather than enforcing obligations.
Read more on how cutting-edge innovations will reshape the places of tomorrow.
Related Articles:
Top 11 Master-Planned Community Trends of 2024
Charleston Area Master-Planned Community Trends
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