While homes are the heart of neighborhoods, planned community amenities have become increasingly popular, especially in larger master-planned communities. According to Mollie Carmichael with
Zonda, the top-selling master-planned communities in 2024 are leading the market by offering a range of amenities that resonate with today’s buyers. Here are the top 11 masterplan community features Carmichael highlights as the most popular trends this year.
1. Water Features: The Most Desired Amenity
Water amenities are at the forefront of community planning in 2024. "Water is increasingly preferred over grass because it is more environmentally sustainable," says Carmichael. The added value they bring to a community is unmatched.
2. Quality Schools: A Magnet for Families
Schools are pivotal in attracting new residents. “You can never have enough quality schools,” Carmichael emphasizes. Newly established schools are a powerful draw for families and can significantly boost community absorption rates. In the last decade, several new schools have been established in Berkeley, Dorchester, and Charleston counties to accommodate the expanding populations in these areas.
3. Embracing Arts and Culture
Top-performing master plans are incorporating spaces dedicated to arts and culture. “As demographics shift towards younger generations, the demand for diverse and inclusive cultural programming is growing,” says Carmichael. Whether through parks, events, or educational systems, celebrating different cultural expressions is essential.
4. Innovative Transportation Options
Developers are exploring new transportation methods to enhance mobility within communities. “Providing residents with easy access to local amenities like restaurants and medical facilities is crucial, particularly for active adults who want to age in place,” notes Carmichael.
5. Community Workspace: The Future of Remote Work
The need for community workspaces, whether in clubs or coffee shops, is expanding. “Remote work is evolving rapidly, and community planners must adapt to these changes,” says Carmichael. Expect this trend to continue growing in the coming years.
6. Outdoor Fitness: A Shift Towards Healthier Lifestyles
There’s a noticeable shift from indoor to outdoor fitness amenities. “While indoor clubs remain essential in certain markets, there’s a growing appreciation for outdoor spaces,” Carmichael observes. Outdoor fitness facilities are becoming increasingly popular among residents.
7. Multipurpose Clubs: Versatility in Design
Multipurpose clubs are on the rise, offering versatile spaces that serve multiple functions. "From grab-and-go stores to flexible spaces, these clubs are particularly valuable in areas lacking nearby grocery stores," Carmichael explains.
8. Preserving History in New Developments
Incorporating historical elements into new developments is a rising trend. “Respecting and preserving the land's history adds a unique charm to new communities,” says Carmichael. This approach helps create a sense of place that resonates with residents.
9. Community Farms: Promoting Healthy Living
Community farms are becoming a staple in master plans, emphasizing local food and healthy living. “Involving the community, especially children, in farm programs is incredibly beneficial,” Carmichael points out. These farms provide fresh produce and engage residents in sustainable practices.
10. Dog-Friendly Spaces: Our 4-legged Family Members
With more households owning dogs than children, dog-friendly amenities are crucial. “Creative solutions like dog trails and designated spaces can make living near dog parks more appealing,” Carmichael suggests.
11. The Pickleball Phenomenon
Pickleball continues to be a must-have in master-planned communities. “Every new phase of development includes discussions about adding more pickleball courts,” Carmichael concludes. The sport’s popularity shows no signs of slowing down.
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